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Published: August 15, 2022   

Reading Time: 1 min

10x Content

What is 10x Content?

When we talk about 10x content, we can refer to both quality and quantity. In terms of quality, it is simply content that is 10x better than anything else that’s currently shown on the search engine results page (SERP).


The term was first used by Moz founder Rand Fishkin when he was talking about how to outrank your competition on the first page of search engine results.

When it comes to SEO, we always read or hear that you should always for your target audience. Make sure that your content includes the information that your readers need. And when they find your content interesting and informational, they are more likely to stay at your website and hopefully result in conversions.

Finding the right balance between quality and quantity is important to ensure that you're providing the information that your target audience is looking for. You should also keep your website updated.

Examples of 10x Content


1. Diagrams

One of the ways to improve your content is by creating custom diagrams. People are visual learners. Give them diagrams or images.

2. List and Summaries

You can create lists and summaries that help people digest your content and get through it easily and get clear takeaways and action items.

3. Examples and Case Studies

You should always give lots of examples and maybe even include some case studies in your content.


1. Long Tail Keywords

In terms of volume, you can focus on long-tail keywords to get a higher volume of articles that essentially make your articles more specific.

2. Geo Specific​

You can get geo-specific like creating articles about SEO for certain countries or cities or certain topics.

3. Multiple Alternatives

Always come up with multiple alternatives, meaning create several articles that all relate to the same topic, not just one article per topic. However, make sure that your site does not contain duplicate content.


Additional Resources

Learn more about 10x Content and other related topics in our SEO Strategy & Tactics Course. Also, check out the following articles:

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