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Published: August 15, 2022   

Reading Time: 1 min

SEO Strategies & Tactics

If you’re into search engine optimization, then you will know that it is no easy feat. It takes a lot of work, research, patience, and continuous learning to help grow your site’s traffic and improve its ranking in search engine results pages. But don’t worry – we will break it down for you in our SEO Strategies & Tactics course so you will learn how to meet your site’s goals.

One thing that you’ll learn in SEO strategy is that it can be boiled down into a 2x2 matrix that consists of two main components: domain authority and volume of content.

Domain Authority

Domain authority refers to a proxy that shows how popular your website is in terms of two things: the quality of content as well as the number of backlinks. On the other hand, the volume of content simply refers to the number of articles that you’ve created.


In the beginning, a new site may have low domain authority and a small number of articles. In this course, you will learn how to grow your website and achieve high domain authority and a huge volume of content.

How can you build a website with high domain authority and an enormous content volume?

Here are some learning objectives to guide you:

  • Understand the first principles of SEO – What is SEO at the core? How does it work? What do you need to focus on?

  • Learn how to create amazing content – It’s easy enough to publish any type of content but what you need is high-quality content that your target users will love and that Google will rank highly.

  • Know how to earn backlinks – These are the sort of votes that boost your site’s popularity. The more high-quality backlinks your site has, the better.

  • Learn how to optimize your content – This is to make sure that Google can easily crawl your site, understand what it is all about, and rank it.

  • Develop and execute an action plan to grow your site – There are a lot of things to consider when it comes to SEO. To maintain your focus, you need to establish a plan and execute it to grow your site.


Take our SEO Strategies & Tactics Course to learn how to build a site with high domain authority and a huge amount of high-quality content. For more courses related to SEO, visit

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