Published: September 16, 2022
Reading Time: 2 min
Site Search and Results
What are Site Search and Results?
Site search is an internal functionality that enables users to look for content on your website more quickly. It works the same way as a regular search engine but the main difference is that it is customized to a specific domain or that the search results are exclusive to your site.
Source: SEO Strategies & Tactics Course
Benefits of Adding Site Search to Your Website
Here are some of the ways adding a site search to your website can be beneficial:
1. It delivers results relevant to your users
Since it’s exclusive to your site, you can be sure that only relevant search results are found by users for any terms they use.
2. It reduces the bounce rate
When users find what they’re looking for, they will tend to stay on your site longer instead of opting for a competitor’s site because they are not satisfied with yours.
3. It increases page views
The longer users stay on your site, the more likely they will view more pages on your site.
4. Get relevant insights
With a site search, you can gain a better understanding of your users’ behavior and needs. You will be able to explore search trends and identify content gaps that you can work on. You will also be able to optimize your results based on users’ search patterns.
5. It improves your search engine optimization strategy
Site search needs to have a clear hierarchical organization of content, so it helps Google and other search engines understand what your main pages or topics are. When executed properly, a site search can improve the overall user experience.
Site Search Features
There are different site search platforms available, with varying functionalities and pricing. What are the features that you need in a site search? Here are some things to consider to help you narrow down your selection:
Choose a site search platform with capabilities that will help you understand the users’ search behavior and needs.
2. Autocomplete mechanism
Autocomplete offers suggestions when users search for something. More than speeding up the process, adding such a mechanism helps users construct their search query and therefore be able to see relevant results.
Choose a platform with reliable infrastructure so it runs smoothly and efficiently.
These are some of the things to consider when it comes to site search. It offers a range of benefits that will help improve the overall user experience of your site. Learn more about site search and other related topics when you check out our SEO Strategy & Tactics Course.