Home      Resources      Search Engine Optimization

 

Published: September 16, 2022   

Reading Time: 2 min

Site Search and Results

What are Site Search and Results?

Site search is an internal functionality that enables users to look for content on your website more quickly. It works the same way as a regular search engine but the main difference is that it is customized to a specific domain or that the search results are exclusive to your site.

site-search-and-results.png

 

Benefits of Adding Site Search to Your Website

Here are some of the ways adding a site search to your website can be beneficial:

 

1. It delivers results relevant to your users

Since it’s exclusive to your site, you can be sure that only relevant search results are found by users for any terms they use.

 

2. It reduces the bounce rate

When users find what they’re looking for, they will tend to stay on your site longer instead of opting for a competitor’s site because they are not satisfied with yours.

3. It increases page views

The longer users stay on your site, the more likely they will view more pages on your site.

 

4. Get relevant insights

With a site search, you can gain a better understanding of your users’ behavior and needs. You will be able to explore search trends and identify content gaps that you can work on. You will also be able to optimize your results based on users’ search patterns.

 

5. It improves your search engine optimization strategy

Site search needs to have a clear hierarchical organization of content, so it helps Google and other search engines understand what your main pages or topics are. When executed properly, a site search can improve the overall user experience.

Site Search Features 

There are different site search platforms available, with varying functionalities and pricing. What are the features that you need in a site search? Here are some things to consider to help you narrow down your selection:

 

1. Analytics

Choose a site search platform with capabilities that will help you understand the users’ search behavior and needs.

2. Autocomplete mechanism

Autocomplete offers suggestions when users search for something. More than speeding up the process, adding such a mechanism helps users construct their search query and therefore be able to see relevant results.

3. Reliability

Choose a platform with reliable infrastructure so it runs smoothly and efficiently.

These are some of the things to consider when it comes to site search. It offers a range of benefits that will help improve the overall user experience of your site. Learn more about site search and other related topics when you check out our SEO Strategy & Tactics Course.  

Additional Resources

To learn more about SEO best practices, check out our SEO Strategy & Tactics Course. For additional knowledge, check out the following articles: