Creating an Outline

 

Here are some guidelines to keep yourself organized and ensure that you will be able to cover everything that needs to be written:

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1. Be ready with your keyword

You can start with a keyword that is high volume, low difficulty, and of course, something that you’re an expert in.

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2. Include your keyword in the page title and URL

Make sure to use your keyword in the page title and URL. It is mainly for the users to know what the page is about, and for search engines to understand your page and give it better ranking on results pages.

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3. Add your keyword to the heading, first sentence, and first paragraph

In general, make sure to use your keyword where applicable, particularly in your heading, as well as in the first sentence and the first paragraph.

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4. Use diagrams or images

Instead of writing a lot of text in a continuous manner, break it down with diagrams or images that are relevant to the topic. These elements will make the page more reader-friendly.

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5. Include other sections, such as lists, summaries, videos, and examples

These other elements, when used properly, can make your page more skimmable and interesting.

 

6. Add related links

At the end of the article, you can add links to pages that are related to your article or relevant to users.

 

Creating an outline is the first step in writing an article. Learn more about how to create an outline and other related topics in our SEO Strategy & Tactics Course.

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