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Published: August 23, 2022   

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Google's Mission

What is Google's Mission?

Google is one of the main search engines commonly used by most people all over the world. And if you’re going to embark on an SEO journey, it is important to know what Google’s mission is. In fact, it is a critical starting point.


Google’s mission is actually simple – to organize the world’s information and to make it universally accessible and useful.

Google's Mission


What does it mean for you? As a website owner and content creator, it means you are creating information that Google can organize.


Google, and other search engines for that matter, consider many factors when ranking sites in search engine results pages. In a nutshell, you would want your content to be both reliable and relevant.

Reliable and Relevant Content


When it comes to reliability, Google looks at the keywords used on your content, the expertise of the sources that give an idea on the quality of the content, language, and your location.


On the other hand, Google aims to present information in the most useful way possible. Before, when you say content, it means text, right? Now, it goes beyond that. Content also refers to images, videos, news, among others.


When it comes to search engine optimization, it is important to keep in mind what your mission is, and ensure that it is in line with what Google is trying to achieve. In our SEO Strategy & Tactics Course, you will learn how to build your content and optimize it to rank in search results.

Additional Resources

To find out more about Google's Mission and related topics, check out our SEO Strategy & Tactics Course. For additional knowledge, see the following articles:

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