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Published: September 29, 2022   

Reading Time: 1 min

Header and Footer Navigation

What is Header and Footer Navigation?

Header and footer navigation are essential elements of any website. They allow users to find the information that they need quickly and easily.


Navigation menus in both the header and footer must include links to the most important pages on your site. They should also be easy to use and understand. Otherwise, users may move to competitors with better header and footer navigation.


Key Considerations

Here are several things to consider when creating header and footer navigation menus for your site:

1. Choose the menus depending on your goal/s

What do you want users to do? Do you want them to contact you? Check what you’re offering? Learn more about you? Subscribe to your email newsletter? Make sure that your header and footer navigation menus steer users to pages that you want them to see.

2. Less is more

Make it easy for users to look for information that they need as well as what you want them to do. Keep your header and footer navigation menus organized by putting just the links to the most important pages of your site. It also improves the overall user experience, making it easy for readers to navigate your site’s pages.


3. Keep hypertext clear and simple

Navigation menus are not the place for complex terms. For instance, use “Contact/Contact Us” for the contact information page, and “Products and/or Services” for the page that shows what you offer.

4. Make links stand out. It’s all about usability over design

Make sure that hypertext is visible and looks different from any other element on the page.

5. Make sure that the header and footer navigation menus are mobile-friendly

In this day and age when more and more users rely on smartphones and other mobile devices, make sure that the header and footer navigation is working properly on mobile. Links must be clear and large enough to be tapped easily.


Header and footer navigation plays a significant role in the overall user experience of your site, so make sure to pay close attention to the different links that should be in there. They should give users a reason to learn more about what you’re offering and stay on your site.


Visit our SEO Strategy & Tactics Course to learn more about header and footer navigation and other related topics.

Additional Resources

To learn more about adding navigation menus to your website, check out our SEO Strategy & Tactics Course. For additional knowledge, see the following articles:

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